Beyond the Trend: A Guide to Starting a Truly Ethical and Sustainable Fashion Brand
The fashion industry is undergoing a seismic shift. As consumers become more aware of the environmental and social costs of fast fashion, the demand for ethical and sustainable alternatives is skyrocketing. This isn’t just a trend; it’s a fundamental change in how people think about their clothes. For aspiring entrepreneurs, this presents a unique opportunity to build a brand that not only thrives in the market but also contributes to a better world.
Starting an ethical and sustainable fashion brand, however, is not as simple as using organic cotton and calling it a day. It requires a holistic and transparent approach that re-evaluates every step of the value chain. Here’s a comprehensive guide to help you build a brand with integrity from the ground up.
1. Define Your Mission and Values (and Stick to Them)
Before you design your first garment, you must define your “why.” What does sustainability mean …
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